Prolicht General Catalogue 2024
CREATIVE DIRECTION
Prolicht, an Austrian leader in technical lighting with a strong industrial tradition, has transformed its approach by challenging market standards and embracing a more agile and customised production. Its new collection, supported by the motto "Don’t be like the rest of them", reflects an evolution towards infinitely configurable and customisable luminaires.
The RMN Visual studio took on the task of capturing this vision in the 2024 Catalogue, highlighting experimentation with colours, transparencies, and unstructured designs to convey unique sensations and emotions. The cover, which communicates sobriety and quality, gives way to a catalogue that surprises with an explosion of colour, harmoniously combining minimalism with disruptive elements.
We create a sensory experience through transparencies and vibrant colours
The compact and flexible format of the catalogue makes it easy to handle, while the warm and textured paper, with vibrant colours contrasting with the translucency of parchment paper, underlines Prolicht's commitment to sustainability. The bold aesthetic, which contrasts with the conventional appearance of the sector, elevates the essence of the product, offering not only a new perspective on lighting but also attractive and accessible technical products.
VISIÓN, CONTENIDO, DIRECCIÓN ARTÍSTICA, DISEÑO GRÁFICO Y MAQUETACIÓN
RMN VISUAL STUDIO
RENDERING
Mozing Studio
PRINT
Artegrag SG
SPECIAL THANKS
Ediciones Simtac
Team Prolicht