J. Murciano New Branding
CREATIVE DIRECTION
J. Murciano is a company specialising in electrical installations that has recently expanded its industrial workforce, necessitating a renewal of its visual identity and brand strategy. The company's focus on investing in human capital and internationalising its business operations has shaped a new branding that conveys its dynamism and dedication to B2B clients. Currently, J. Murciano has diversified its sectors, extending services in engineering networks, installation, machinery, and automation, among others, as well as expanding its services across Europe.
The brand's identity needed to convey its ability to act swiftly and effectively in the new business landscape, while preserving its essence and experience from its inception.
The vectorial direction of its logo represents the diversity of services and its precision in meeting needs
The design of its logo reflects these brand values by focusing on adaptation, specificity, and comprehensive attention. Its form highlights the company's problem-solving capabilities through the direction of its initials. In this way, J. Murciano positions itself as a technological partner for the most pioneering companies that require personalised attention.
