The Valencian company Los Silos de Bayyara approached us with the goal of positioning their brand as the leading technology partner both regionally and globally. To achieve this, we focused on adapting their visual identity and naming to reflect their vision of providing efficient and reliable logistics solutions.

The naming process was essential in giving the company an identity that was modern, current, and distinctive. Additionally, the name had to evoke reliability, cutting-edge resources, and a clear focus on corporate progress. It was also crucial to choose a flexible term that could support the company's international expansion. After evaluating several options, Bayyara Logistics was the name that resonated best. Its originality, authenticity, and fidelity to the company’s origins, along with its global character, made it the ideal choice.

With the name defined, we moved on to the logo design, which had to capture not only the company's solidity but also its agility and adaptability in the logistics sector. The design concept focused on two fundamental pillars: connection and movement.

The new logo of Bayyara Logistics conveys the brand's key values.: support, with solid elements symbolizing reliability; trust, through colors that evoke security and professionalism; and movement, with dynamic lines that showcase agility and efficiency. The selected typography perfectly complements the logo's image, with a modern and professional style that reinforces the brand's identity.

The final result is a logo and name that clearly communicate the essential values of Bayyara: reliability, innovation, and mobility. This new identity is designed to stand out in the competitive logistics sector, conveying professionalism and a dynamic focus on the future.