Microinnova Group asked us to develop a logo that reflects their identity as an industrial engineering company, specialized in complet solutions focused on the optimization of resources and processes.

The first step was to define how their name should be presented. Several options were evaluated, but the final decision was to give full prominence to "Microinnova," leaving "Group" as a secondary or optional complement. This decision allowed for the creation of a clear and direct identity, focused on the essentials.

In designing the monogram, we focused on making it recognizable within the industrial sector, following a layout that features both an icon and the name. To achieve this, we explored two main approaches.

First, we designed combinations with the letters "M" and "I" that reflected innovation, progress, and dynamism—essential elements for an innovative company.

Second, we also incorporated simple geometric shapes, such as polygons and circles. Straight lines convey stability and precision, while rounded shapes evoke adaptability and flexibility—essential qualities in the industrial sector.

The choice of typography was equally important. A modern and professional font was selected to complement the icon's design, giving the logo a cohesive and well-defined appearance.

The final result is a design that conveys Microinnova's core values: innovation, precision, and a constant focus on progress. It is a logo designed to stand out in the industrial sector, combining functionality and character.