Slider

Slider is the most versatile and easy-to-install lighting profile from Prolicht. For the design of its product video, at RMN Visual Studio, we decided to steer away from the conventional and avoid a technical, dull presentation.

The creative direction and design of the product video focused on reflecting Slider's versatility and dynamism. This innovative profile features a sliding platform at its ends, which facilitates access to the power supply and other components without the need to dismantle it completely. This key detail was visually enhanced to showcase its ease and speed of use.

The concept of the video revolves around the agility and flexibility of the Slider system

Using dynamic patterns, we effectively demonstrated the multiple combinations possible with other profiles, reflecting the various applications and configurations it allows. We used a black background in combination with vivid colors from the Prolicht palette, which provided modernity and a consistent visual identity, underlining the details of the product and its functionalities.

Our creative direction aimed to convey an intuitive visual experience, highlighting how Slider facilitates customisation and access to its components. The result is a dynamic, contemporary, and visually appealing product video that reinforces Prolicht's brand identity and underscores the advantages of this innovative lighting system.